Deciding among a news release and earned media coverage is a key decision for many businesses . While releasing a press release provides instant control over your message and audience , it’s essentially self-promotional . In contrast , gaining news attention from reputable news outlets carries far m

While a media announcement can initiate the conversation about your organization, it’s typically considered a one-sided form of communication . Earned press reporting , however, often possesses considerably more weight when it comes to building business credibility . Obtaining positive stories in re